Basic "floor" package
Posted: Mon Jan 20, 2025 3:36 am
Mid-level "Ideal Customer" package (the package you want most of your customers to buy)
Top-tier "Halo" pricing package (although this is the highest full-service package, it must still be deliverable)
To her surprise, Donna immediately sold multiple high-priced halo contracts, further confirming that her services were of great value in the market. Seeing such high numbers also solidified future customers israel b2b leads ' perceptions of her premium value.
To understand anchor pricing, consider luxury brands like Tiffany and Rolex, both of which are associated with high value. This number determines people's perception when they first see these brands' product labels. Even if the price is later adjusted down, people will still associate the brand with the expensive price they initially saw.
This is similar to how first impressions of other people can determine how we feel about them. A wrong first impression is hard to get rid of, just as it is hard to get rid of an initial high price when perceiving a luxury brand.
Donna achieves increased revenue potential by tailoring pricing to the budget, abilities, and needs of her ideal clients. She was no longer stuck trading time for money and chasing the wrong small business clients. Her shift to strategic niche positioning and value-based pricing has been instrumental in the growth and success of her agency.
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Expand your reach, dramatically increase your engagement, and increase your sales. Be the marketing hero your company or clients need!
Top-tier "Halo" pricing package (although this is the highest full-service package, it must still be deliverable)
To her surprise, Donna immediately sold multiple high-priced halo contracts, further confirming that her services were of great value in the market. Seeing such high numbers also solidified future customers israel b2b leads ' perceptions of her premium value.
To understand anchor pricing, consider luxury brands like Tiffany and Rolex, both of which are associated with high value. This number determines people's perception when they first see these brands' product labels. Even if the price is later adjusted down, people will still associate the brand with the expensive price they initially saw.
This is similar to how first impressions of other people can determine how we feel about them. A wrong first impression is hard to get rid of, just as it is hard to get rid of an initial high price when perceiving a luxury brand.
Donna achieves increased revenue potential by tailoring pricing to the budget, abilities, and needs of her ideal clients. She was no longer stuck trading time for money and chasing the wrong small business clients. Her shift to strategic niche positioning and value-based pricing has been instrumental in the growth and success of her agency.
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Expand your reach, dramatically increase your engagement, and increase your sales. Be the marketing hero your company or clients need!