However, he learned that this way of discussing AI would actually disrupt his team
Posted: Mon Jan 20, 2025 3:24 am
#1: Embrace AI Thinking
Successfully embracing AI requires a shift in iraq b2b leads business thinking. Some leaders and employees may be hesitant to disruptive change. For example, Ron initially wanted the leadership team at One Firefly to be as passionate about AI integration as he was—he implored alignment and frequently discussed each new AI tool with team members.
, since his company was already a well-oiled machine. It's not as simple as pointing a new, rapidly evolving tool to team members and expecting them to know how to operate it, especially since One Firefly is a data-driven company. His team needed space to adjust their thinking and build understanding. So he works to find specific challenges within his company that AI can solve, and then shows his team what these approaches bring to them.
For example, Ron developed buyer personas using ChatGPT, which created a list of blog topics that he could use to better target content to his ideal customers. He then explains the process on a tape recorder for 3-5 minutes. He gave the video to the heads of the writing team to watch so they could brainstorm strategies. Ron didn't force the idea on his team; instead, he gathered input by showing them the process and asking them to consider the idea.
Inspired by author Patrick Lencioni and his team management practices, Ron now focuses on creating psychological safety by building trust with his team. He conducts regular one-on-one focused conversations to promote mutual understanding of AI. He welcomes dissent from his team because he believes in meritocracy, where only good ideas win—for example, not Ron’s idea, not Taylor’s idea, not Deborah’s idea. Only the best ideas move forward and become policy.
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Successfully embracing AI requires a shift in iraq b2b leads business thinking. Some leaders and employees may be hesitant to disruptive change. For example, Ron initially wanted the leadership team at One Firefly to be as passionate about AI integration as he was—he implored alignment and frequently discussed each new AI tool with team members.
, since his company was already a well-oiled machine. It's not as simple as pointing a new, rapidly evolving tool to team members and expecting them to know how to operate it, especially since One Firefly is a data-driven company. His team needed space to adjust their thinking and build understanding. So he works to find specific challenges within his company that AI can solve, and then shows his team what these approaches bring to them.
For example, Ron developed buyer personas using ChatGPT, which created a list of blog topics that he could use to better target content to his ideal customers. He then explains the process on a tape recorder for 3-5 minutes. He gave the video to the heads of the writing team to watch so they could brainstorm strategies. Ron didn't force the idea on his team; instead, he gathered input by showing them the process and asking them to consider the idea.
Inspired by author Patrick Lencioni and his team management practices, Ron now focuses on creating psychological safety by building trust with his team. He conducts regular one-on-one focused conversations to promote mutual understanding of AI. He welcomes dissent from his team because he believes in meritocracy, where only good ideas win—for example, not Ron’s idea, not Taylor’s idea, not Deborah’s idea. Only the best ideas move forward and become policy.
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.