What are the costs and benefits of these three methods?
Posted: Sun Jan 19, 2025 10:48 am
If we can drive these customers who stop at the last mile of ordering, it will be of great help to the performance of e-commerce companies.
Currently popular shopping cart remarketing methods:
remarketing ads
Email remarketing (EDM)
Message remarketing (LINE, Messenger, WhatsApp)
Roy shared from practical experience: "As for our audience, they may not use email very often, so the effect of EDM is not very good because the open rate is too low. The cost of FB shopping cart remarketing netherlands email list ads is relatively high. At present, only important activity schedules are relatively low, and the ROAS is about 6. We mainly try to import customers into LINE, and LINE's shopping cart marketing messages are continuously opened. Because LINE has low cost and high conversion rate, the ROAS is up to 300. The effect is far better than other channels.”
The performance figures generated by shopping cart remarketing messages are affected by the following three factors:
Send volume
conversion rate
Price per customer
Small discounts invite customers to join "LINE official account"
First, let’s take a look at how to increase “sending volume”.
Omnichat's "Community Identity Binding" and "Add to Shopping Cart Tracking Plug-in" are designed to allow more website customers to bind e-commerce LINE official accounts and increase the number of people to whom shopping cart re-marketing can be sent.
Currently popular shopping cart remarketing methods:
remarketing ads
Email remarketing (EDM)
Message remarketing (LINE, Messenger, WhatsApp)
Roy shared from practical experience: "As for our audience, they may not use email very often, so the effect of EDM is not very good because the open rate is too low. The cost of FB shopping cart remarketing netherlands email list ads is relatively high. At present, only important activity schedules are relatively low, and the ROAS is about 6. We mainly try to import customers into LINE, and LINE's shopping cart marketing messages are continuously opened. Because LINE has low cost and high conversion rate, the ROAS is up to 300. The effect is far better than other channels.”
The performance figures generated by shopping cart remarketing messages are affected by the following three factors:
Send volume
conversion rate
Price per customer
Small discounts invite customers to join "LINE official account"
First, let’s take a look at how to increase “sending volume”.
Omnichat's "Community Identity Binding" and "Add to Shopping Cart Tracking Plug-in" are designed to allow more website customers to bind e-commerce LINE official accounts and increase the number of people to whom shopping cart re-marketing can be sent.