If you want to drive more traffic to your business website, Google CPC may be the right choice. There are two ways to do this:
setting an average daily budget for the Google Ads system to manage your bids, automatic CPC bidding.
determine different bids for each ad group, each keyword or individual placement, the optimized bid.
And, since we’re talking about Google Ads, watch a video on the subject!
Manual, optimized, target cost or maximum cost CPC?
Manual CPC Bidding
Manual CPC bidding gives you more control over your bidding buy weight loss leads strategy. However, more control means more time spent monitoring costs and adjusting them yourself.
If you don't already have a good understanding of Google Ads, this strategy isn't your best bet.
So, manual CPC is where you set bids for different ad groups or keywords yourself. So if there are specific search terms that are more profitable than others, you can quickly adjust budgets to add or remove money from other campaigns.
If you have a diverse campaign with many ad groups and keywords, manual CPC is more labor intensive. Plus, you may also bid on a lot of clicks that are unlikely to convert.
Google has Enhanced CPC checked by default, so you need to uncheck it to actually select Manual CPC.
You'll see a warning that the campaign may result in poor performance , but if your campaign doesn't have the data to continue, or has a limited budget, this may be the best option.
Enhanced CPC Bidding
In a nutshell, it’s a mix of manual and smart bidding. You set the base CPC for your ad groups and keywords, but the algorithm can optimize them .
Google therefore has the right to increase or decrease your bid amount based on the likelihood of driving a sale. Bids will attempt to be calculated based on your maximum cost-per-click settings.
If a search is very competitive and the CPCs are absurdly high, Google may lower your bid to cost less due to the decreased chances of conversion .
You can choose whether you want the algorithm to optimize your bids based on a fixed number of conversions, or to optimize for the value of conversions. However, this will only work if you have created different Google Ads conversions with varying values, or if you have dynamic conversion events that track the total value of a sale.
PS: This type of bidding is available on both the Search and Display Networks!