Slow response to changes in market conditions
Posted: Sun Jan 19, 2025 10:28 am
The thing is that each type has its own buyers. And these are not the same people. For example, an “adept” of classic layouts is unlikely to buy a studio. And someone who is looking for a one-room uae telegram database apartment of 35 square meters will not be interested in a more expensive, although more spacious 50-meter one.
By understanding the target audience of each product group and taking into account demand trends, we can develop a targeted and maximally effective marketing strategy.
It is important to have a full understanding of not only your own range, but also the range of competitors and take this data into account when promoting. For example, in a neighboring residential complex, spacious lots are running out - for us, this is a signal to attract the attention of consumers to their presence in our own project.
Or our apartments sell worse than our competitor's - for example, with similar initial conditions, his is cheaper. This means that we should focus on rational and emotional advantages.
By understanding the target audience of each product group and taking into account demand trends, we can develop a targeted and maximally effective marketing strategy.
It is important to have a full understanding of not only your own range, but also the range of competitors and take this data into account when promoting. For example, in a neighboring residential complex, spacious lots are running out - for us, this is a signal to attract the attention of consumers to their presence in our own project.
Or our apartments sell worse than our competitor's - for example, with similar initial conditions, his is cheaper. This means that we should focus on rational and emotional advantages.