Achieving the best positions in search engines is essential for business success, but there are rules to be followed and practices to be avoided. One example of this is Black Hat SEO , which represents the wrong path.
This happens because this technique seeks to manipulate search engine algorithms, instead of solving problems for the user. Thus, it is harmful to your company, since giants such as Google, YouTube, Bing, among others, know how to identify what is wrong...
Therefore, I created this article to help you understand the examples you should not follow and the negative effects they can have on your website. Check it out!
What is Black Hat SEO?
Basically, it refers to a set of practices that are used business opportunity seekers email list to increase the ranking of a website or page in search engines, by means that violate the terms of service.
The term "black hat" is reminiscent of Western movies, which use the accessory to distinguish the "bad guys" from the "good guys" with white hats. Today, it is more commonly used to describe computer hackers, virus writers and those who perform unethical actions with computers.
These practices are against the search engine's terms of service and may result in the site being banned from the search engine and affiliated sites.
Top Examples of Black Hat SEO
1. Unrelated Keywords
First, we’re talking about the practice of stuffing your content with irrelevant keywords in an attempt to manipulate your page’s ranking in search engine results pages. Adding multiple keyword variations where they don’t add value will create a poor user experience.