How to create videos and optimize them for TikTok search

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tiktok-search example-1
As a consumer, you may trust content on TikTok more than luxembourg b2b leads content in Google search results. Your customers will too, in part because they can comment on TikTok videos, ask questions and get answers from real people. Another great thing about TikTok videos is that anyone can save the video to a private collection and view it again later!

This video from Luxury Escapes shares three must-do things to do in Bali. It has 180 reviews and has been bookmarked over 18,000 times. This is buyer research in action.

Creating and optimizing videos specifically for search and discovery on TikTok can help your brand develop results-driven video campaigns that reach consumers looking for the products or services your business offers.

#1: Identify your content pillars
The first step to optimizing your TikTok videos to improve search rankings and reach a larger audience is to identify your content pillars, which are the recurring themes and topics that your videos will focus on.