In an attempt to build a good contact base, unprofessional companies try to take advantage by buying ready-made mailing lists , which makes little sense when analyzing their own strategy . Below, we will explain why this practice is not recommended.
Good mailings must be built
A mailing list is built from parameters related to interests and segmentation , as you have seen throughout the content. In conclusion, simply having a contact list does not make sense.
After all, what guarantees that those people are interested in what your company has to offer? A mailing list should be built from scratch , looking for potential customers or those who are already engaged.
SPAM is a risk
Furthermore, sending a commercial email to apparel company database someone who is not your contact always creates the risk of SPAM , which can be the worst-case scenario in an email marketing strategy. A purchased mailing list increases this risk considerably, since there was no prior contact.
Instead, by building this list, it becomes easier to have direct contact, reducing the chance of ending up in the spam folder.
Lists are often of poor quality
The data contained in purchased lists is generally of poor quality. Most of the emails from these segments are out of date or are part of the database of several other companies .
This increases the chances of the email sent by your company getting lost in the lead 's inbox , and it may even be marked as SPAM.
Automation services may block sending
Furthermore, due to the risk of SPAM and the poor quality of purchased lists, email marketing services may prohibit the import of this type of database .
In order to guarantee quality in the deliverability of emails, servers no longer authorize the sending of campaigns, as they are concerned with combating SPAM.