While there is no hard evidence that structured data actually impacts rankings, it does significantly improve the search experience . Users can read FAQs, view ratings, learn important business information, and more without ever visiting a page.
This can expand your brand’s reach and, as mentioned, potentially increase click-through rates.
There are three code languages you can add to your HTML to tell search engines belgium email list exactly what's on your web page: JSON-LD, Microdata, and RDFa.
JSON-LD (Javascript Object Notation for Linked Objects)
JSON-LD is a script added as a data block, separate from the rest of the code on a page. Google recommends using JSON-LD "whenever possible" because JSON-LD data blocks are easier to organize and change or modify when needed.
Here's what this format looks like:
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In this example, the web page code, <p>My name is Kelly</p>, is completely separate from the underlying JSON-LD script.
Microdata
Microdata essentially does the same thing as JSON-LD but is formatted differently. The code must be embedded in the HTML of a web page, which means it is less easy for beginners to write and update.
It is also more difficult to scale for larger websites (like e-commerce sites).
Here's an example of microdata in action: