Sometimes, when creating a website, the client is not guided by a specific goal or strategy. The website was made because almost everyone has one now. It will most likely play the role of a "dusty book" on the Internet shelf. To help the client decide on the development of the site: its purpose as a business card of the company, a sales store or familiarization of users with the list of services provided - an expert audit will help. What components are missing, is there enough content, has the necessary functionality been implemented - all these answers will be given during a thorough check of the resource.
Another misconception is that to optimize a site it is comoros company email list enough to sometimes make some edits “like everyone else”, and the neighbor’s programmer boy will cope with this task. Fortunately or unfortunately, this is not so. SEO is a set of works, including a whole range of services. All of them are done consistently and over the course of more than one month. The results are subject to frequent analysis and the strategy can be adjusted more than once. It is hardly possible to fully develop a resource by periodically supplementing it with just this or that information.
What to believe and what not to believe?
There are many different rumors about audits, optimization and search engine promotion in general. Let's look into the most common cases that clients and customers make.
I myself.
This is exactly the case that can lead to a whole series of problems and errors. Having made an incorrect audit (that is, having formed false recommendations) in some third-party services that do not take into account the subject of the site, its features, competitive environment, these edits can be made. And it can be very difficult to correct such errors later.
Why so long?
A good audit is done by a specialist, without ready-made downloads of results for improving optimization. To carry out such work, it is necessary to study all aspects of the site step by step, from technical to statistical analysis and webvisor. Understanding what hinders the perception of the resource by users is not always so obvious.
Region does not matter.
The region is important for promotion. The same site will be ranked differently in different regions. Why is that? It depends on the competitive environment. Even the same text can be considered useful in one city and spam in another. The threshold of "correctness" is determined by the sites that are fighting for places in the TOP and the behavior of users.