Consideration (“Consideration”)
that the market offers to solve his problem. The tools that you can make available to the user to support him in this stage and to influence his decisions can be whitepapers, blog posts and emails . It is necessary to find the right means to appropriately intercept the needs of potential customers.
Decision (“Decision”)
The customer, in this last phase of his journey, has clearer ideas about his need and the solution to his need. This is the moment in which he compares the various suppliers to find the most reliable partner to rely on. In this bangladesh email list crucial phase of the purchasing process, it is appropriate to disseminate case studies and comparison tables , in order to demonstrate that your company is able to provide the product or service best suited to the customer's needs.
The entire customer journey can be monitored and analyzed with the extraordinary web analytics tools made available by technology. These tools (from Google Analytics to Webtrends, from Hitwise to iPerceptions, just to name a few) allow us to understand the user's habits during their purchasing process (for example, what type of searches they do), offering essential insights to get to know the customer, refine our strategy and better satisfy the needs of users.
For example, one parameter that can be monitored through these digital tools is the type of device used for searches. As for online purchases, in the last period there has been a significant increase in the use of mobile devices , such as smartphones and tablets. This information is invaluable: it suggests that, if we want to have a greater chance of selling, we must invest in the creation of a responsive website, which facilitates user navigation even when done on mobile.