The philosophy of “replace yourself every 120 days”
A few years ago, Atiba attended an event where real estate investor Chris Krohn revealed that he ran a $100 million business but only worked two days a week. Chris attributes this efficiency to his antarctica email list philosophy of replacing himself in the company every 120 days, handing responsibility over to team members. Atiba initially balked at the idea of giving up control, but he realized that adopting this strategy would allow him to expand the size of his overstretched agency.
"The key here is that as a CEO, as a senior executive, whatever your title and position is, you have to look at yourself and what you bring to the company and think about it," Atiba said. Ways to categorize what you do and hand it over to someone else every 120 days.”
First, examine your current responsibilities and create a plan to categorize and delegate them to employees. Next, handovers are performed every 120 days to force this transition. Atiba then recommends using the "10-80-10" rule he implemented after speaking with Digital Marketer's Richard Lindner:
For example, let's say you write a report that's about to be published. You start by creating an outline that outlines your vision for the report—chapters, discussion points for each section, etc. You then give this outline to your team and let them draft a full report based on your instructions.
Delegate 80% of the work to your employees.
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