Content Marketing and Copywriting

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However, we will note once again that the main thing is the benefit; if there is no benefit in the letters, they will not be read.


Perhaps the most stable area of ​​Internet marketing with a regularly increasing degree of effectiveness.

There are no trends as such. As before, simple rules must be followed:

Content for people, not robots. LSI copywriting with an emphasis on EAT will work, and over-optimized texts will fall under the filters of search engines.
Understanding the target audience. The rwanda company email list text must meet the needs of customers.
Less fluff, more facts. Users have become better at reading slightly longer texts, but still struggle with foot wraps.
When posting material on third-party resources, it is necessary to take into account the interests of the site's audience.
Quality content.
About trends in general
At the beginning of 2019, many were betting on chatbots, IGTV on Instagram, predictive analytics, voice search, and artificial intelligence. However, it quickly became clear that untrained robots placed on almost every site irritate visitors. Even Yandex eventually decided to remove online consultants from the search. So we will wait for more technological solutions. Virtual and augmented reality have faded into the background, although they still have potential. Voice search and artificial intelligence are developing, but not as quickly as we would like. But turbo pages and post-view conversions for evaluating media advertising have entered into full force.

Gamification, hype and consistently good content are the undisputed leaders of recent years.

The mobile audience continues to grow steadily and in 2019 its number is 85.2 million people. It is predicted that its volume will be equal to the audience of the entire Russian segment of the network, which means that mobile advertising will continue to develop.



Internet advertising revenues already exceed those of television. In the future, this gap will continue to grow. Digital is flourishing and we will see growth in many segments of advertising.

It is important to note that competent marketing in 2020 is complex marketing. There are many technological directions and each of them is very deep. There are very few full-cycle agencies, because few can handle high-quality development of SMM, SEO, SERM, etc. at the same time. As a result, there is a communication gap. The client turns to different agencies for different services and each one pulls the blanket over itself, losing the overall logic.

All this should lead to market consolidation, where large players will gain leadership. A single strategy and the fulfillment of promised KPIs across all channels requires a single center.

In order to remain effective, you need to constantly learn, monitor updates, implement and test new tools, and learn to see consumers as real people, offer them relevant value and a comfortable experience. This is the only way to find out what trends and innovations can promote business online.