After all, the agency took your money?

[sumaiyakhatun26]

Discuss the monitoring of the marketing campaign. The agency will probably regularly send you a standard report with a set of quantitative metrics. First, make sure that you understand and correctly interpret these indicators. This will allow you to avoid manipulation and investments in an extensive path of project development. Second, ask marketers to tell you about qualitative changes. Pay attention to behavioral metrics, changes in the audience composition, the emergence of loyal customers.


Trust your partners. No, it's not about silently paying money and not criticizing, list of denmark whatsapp phone numbers even if the marketers do some kind of crap. Give the agency the opportunity to work in peace. Don't bother the manager every 15 minutes if your contextual ad is not displayed in the first position, the link to your content is not in the top 10 natural search results, or no one responds to a client's comment on a social network for five minutes.


Let it now wriggle out of it and show results, and in the meantime, have some tea and check your friends' feed. Communicate with marketers as a partner, not a controller. This will simplify the interaction and make it comfortable. How to distribute responsibility When working with an agency, you will experience successes and failures. With successes, everything is clear: you will say thank you for them when you sign off on the invoice for services.