isks
There can never be 100% guarantees in SEO, if only because search algorithms change from time to time.
Contextual advertising is more reliable, but it does not necessarily start paying off right away. Many factors push a person to make a purchase decision. Conversion is a rather capricious thing. You need to understand how much each application will cost you, taking into account the cost per click and the price of your product or service. If the cost per click is high, but you recoup your expenses and make a profit from each application, in this case it makes sense to launch contextual advertising. However, if each of your sales does not recoup your costs, then it will be very difficult to generate profit using context at first.
This question is not entirely correct, since each somalia company email list of these channels is good for certain tasks, but not suitable for others.
Sometimes it is more profitable to invest money in website optimization and development, considering it as a long-term game. Sometimes, on the contrary, there is a need to quickly achieve results and sell your "hot cakes".
SEO is always a long game. Context is a more expensive channel in the long run.
SEO is difficult to apply to one-page sites and is rarely used on sites that are made on the basis of free constructors. And not only because such resources themselves are difficult to promote, but also due to their usual sharpening for specific topics. Here it is almost always more profitable and easier to use context.
Context often does not make sense to conduct on popular queries. The stakes here are so high that any economic sense is lost. It is also unprofitable if conducted on non-commercial queries. But in this case, side traffic can be obtained for free with SEO. And in general, in context there is no traffic received beyond the contract. In SEO it is.
Optimization does not allow targeting impressions by criteria and audiences. In contextual advertising, retargeting and dynamic remarketing are available.
It is also important to remember that you need to work not only with your audience, but also with the audience of your competitors. Including intercepting in the search for their branded vital queries. SEO is powerless here. And the same Yandex.Direct still allows you to do this. In Google Ads it is a little more complicated, but also possible.
As you can see, each tool has certain limitations, so it often makes sense to use both tools:
SEO as a continuous practice of improving the site itself and its visibility in search;
Context as a fast and effective tool for testing, solving local problems and working with narrow audience segments.
For a quick effect with a comprehensive approach after the launch of the project, contextual advertising is used and the target audience is attracted to the site in a short time. At the same time, SEO promotion is also carried out, which begins to give an effect after 2-3 months and from that moment on allows you to reduce advertising costs.