Yandex remained the only platform for paid search promotion

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If you have been working comprehensively on site metrics for 2-3 years, analyzing user intent and behavior online and offline, improving internal services, then in 2023 you will need to continue doing this. But at the same time, more and more market participants will come to this strategy. There will be nothing fundamentally new in SEO, but new competitors and growth of current ones are guaranteed. This will result in increased investment in budgets to capture the attention of users at all levels of their contact with the business.


" Further shift in focus from paid advertising to SEO Dmitry Kononov, list of czech republic whatsapp phone numbers marketer at Angels IT: “Russian users no longer have advertising on Google, and we can hardly expect it to return in the near future. Many companies had to make changes to their promotion strategy. Especially those who brought in leads primarily through Google contextual advertising, as well as from other prohibited sites. In a global sense, the working conditions have changed, of course, for everyone.


Which is why the prices for advertising placement have been very stormy over the past 10 months. In some areas, companies have noted a 100-200% increase in the cost per click. Therefore, traditional SEO promotion comes to the forefront - through content, not through the purchase of advertising. It is built (as, incidentally, before) on the benefit for users, the use of all available platforms and types of content.