Using digital anchors in communications can help establish a value reference in the buyer’s mind

[shaownhasane]

#4: Relativity and Price Perception
Finally, the relativistic loop combines priming and anchoring effects to illustrate how an initial price point affects impressions of subsequent prices.

For example, imagine seeing a sofa you like and algeria email list asking about the price. In scenario A, the salesperson says, "$900...oh, wait, $700." In scenario B, they say, "$500...oh, sorry, $700." Anyway, the actual price Both are $700. However, how we view a deal relative to that first number, or "benchmark," can drastically change our view of what a fair price is.

Pricing anchoring is important. Often, salespeople will show cheaper options first to attract customers before launching premium products. But doing so can backfire — a lower pricing anchor can make higher prices seem unjustified.

perception of pricing. Then, when you present the main options you want people to choose, relative to this higher baseline, it looks like a good deal.

In the sofa example, the $900 price makes the $700 price feel like a bargain. But the $500 price tag makes $700 feel expensive, even though the couch remains unchanged. It's all relative. Use strategic anchoring to make your actual price target look superior in context. Advanced "wingman" options increase perceived value by comparison.