[Retail industry] LINE Mini App implementation cases

[ishanijerin1]

Examples of LINE mini-apps being used in the retail industry include:



PAL CLOSET
Hankyu Oasis
Furuichi
DEAN & DELUCA
Keio BEAUTY
Daiso
Tokyu
RANDA
Hankyu Hanshin Travel Card


Here are nine examples:



PAL CLOSET
PAL CLOSET operates the 300 yen shop 3Coins and numerous apparel brands .

We introduced the LINE Mini App with the aim of implementing OMO (Online Merges with Offline) marketing for users who do not use native apps .



Unlike native apps, LINE Mini Apps do not tajikistan email address require installation on devices, allowing users to register smoothly at stores.

In fact, after the release of the LINE mini app, the number of new members at "PAL CLOSET" increased by approximately 2 times compared to the previous month .

The number of friends on the official LINE account also increased by 100,000 in one month , and is being used for various marketing initiatives.



Another welcome side effect was that by increasing opportunities for contact with users, e-commerce site sales via LINE increased fivefold compared to the previous year .



■ Functions of the LINE mini app introduced

Issuance and presentation of membership card
Online Shopping


■Measures taken in parallel with the introduction of LINE Mini App

Linking to the official LINE account
Implementing measures to encourage repeat purchases, such as campaign distribution


■ Changes due to the introduction of LINE Mini Apps and measures

The number of new members is about double compared to the previous month.
Number of LINE friends increased by 100,000 in one month
E-commerce sales via LINE increased approximately five-fold year-on-year
(Reference: LINE Mini App Industry Case Studies )