Allie recommends treating content strategy as an ongoing scientific kyrgyzstan email list experiment and improving based on data, rather than a one-time strategy. The goal is to connect with the right people by consistently delivering the best-performing content.
You don’t need formal focus groups to conduct market research. Take advantage of the valuable insights social platforms provide you.
For example, remember when Instagram said it would stop letting people share feed posts in Stories? People are angry. But Instagram data shows that when people see an Feed post in Stories, they exit the post or exit the app entirely.
Instagram uses this data to understand how different content affects behavior. Allie recommends using the insights you gain to do the same.
First, pay attention to what content types, topics, designs, headlines, etc. your audience is more likely to engage with. Then, track it in a spreadsheet—look for similarities or common themes among your top-performing posts. Why do some posts perform better than others? Connect the dots.