Remarketing and retargeting: what is the difference and when should you use each one?
Posted: Sun Jan 19, 2025 5:03 am
Differentiating between Remarketing and Retargeting is essential for marketing applications to have the ideal reach according to the audience and the moment they are in the sales funnel. Planning paid media actions helps in the execution of strategies and contributes to better results.
We talk so much about the importance of conversions in digital marketing that it can seem like a matter of life or death to win over a customer on their first visit.
And this is one of the biggest reasons why so many strategies fail miserably: the rush for quick results. The truth is that only 2% of people become customers the first time they visit a company's website.
This means that it's not about getting it right the first time, el salvador phone number resource but about knowing how to get the person back in touch with your brand, again and again, as many times as necessary, until the deal is closed.
Two of the main tools for doing this work are remarketing and retargeting. Yes, if you thought they were all the same thing, you were wrong.
Now see the differences between each one, how to use them and, if you don't know both, now is the time!
Know in advance what you will see in this content so you don't miss any topics:
What is remarketing?
Benefits of remarketing
Efficient ways to apply remarketing
What is retargeting?
Benefits of retargeting
Discover 7 efficient types of retargeting
Remarketing and retargeting: when to use each?
The joint use of remarketing and retargeting
Mistakes that can harm your remarketing campaign
Outdated ads
Exaggerations
Advanced tips for getting good results
Focus on those who spend the most time on your website
Offer discounts to those who have given up on purchasing
Invest in the right visitors
We talk so much about the importance of conversions in digital marketing that it can seem like a matter of life or death to win over a customer on their first visit.
And this is one of the biggest reasons why so many strategies fail miserably: the rush for quick results. The truth is that only 2% of people become customers the first time they visit a company's website.
This means that it's not about getting it right the first time, el salvador phone number resource but about knowing how to get the person back in touch with your brand, again and again, as many times as necessary, until the deal is closed.
Two of the main tools for doing this work are remarketing and retargeting. Yes, if you thought they were all the same thing, you were wrong.
Now see the differences between each one, how to use them and, if you don't know both, now is the time!
Know in advance what you will see in this content so you don't miss any topics:
What is remarketing?
Benefits of remarketing
Efficient ways to apply remarketing
What is retargeting?
Benefits of retargeting
Discover 7 efficient types of retargeting
Remarketing and retargeting: when to use each?
The joint use of remarketing and retargeting
Mistakes that can harm your remarketing campaign
Outdated ads
Exaggerations
Advanced tips for getting good results
Focus on those who spend the most time on your website
Offer discounts to those who have given up on purchasing
Invest in the right visitors