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In this sense, you can use a newsletter to promote your company by sending valuable content, information about your company that is of public interest, promote contests or discounts, increase sales rates, and more. No newsletter should be daily, as this overwhelms contacts, reduces the effectiveness of the campaign and ends up burying your mailings. In fact, the ideal time should be once a month. However, it can also be done once a week. Connection between the company and the public Companies often use newsletters as a way to connect with their target audience or potential customers. It is important to highlight that this is done with your own list that wants to receive the information, otherwise it is impossible for it to work since it is not a promotional strategy. For example, mailing, which is an advertising format via email, does not necessarily require prior approval.


However, this issue must be handled british student phone number list with great care. This action can be done with mass lists, it is true, but you cannot abuse this resource by sending periodic mailings promoting your brand. This is delicate because the email is personal data and cannot be used without prior consent. That said, you will know that, although both tactics are part of the email marketing strategy, they are not the same and they are differentiated by direct advertising. 5 benefits of newsletters for companies In addition to those already mentioned, there are many more benefits that companies obtain if they decide to implement an email marketing strategy with these periodic shipments, these benefits impact both employees and potential customers: If you have an effective customer acquisition strategy, you are targeting an audience that is interested in you. This is very beneficial as it creates strong bonds, whether they are employees or customers.