Is Email Marketing Still Relevant in 2025?

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Personalizing emails they send in 2022.20a However, they also found that 36.8% of .marketers don’t use subject line personalization at all. 53.1% said in a Mailjet survey of 3,200 respondents. Personalize the email with the name of the recipient. 30.6% use purchase history and 28% use birthdays. or subscription anniversary, 26.2% use location. 20b Email Personalization Sources: Mailmodo, Mailjet21. 57.9% of marketers said.

Actionable CTAs outperform other CTA types mailmodo asked more than 150 marketers ab list of rwanda consumer email out type. In the Cta they use. 57.9% of emails claiming to have an actionable CTA have a higher click-through rate. 21 Cta type 40%. Offers and discounts were hypothesized to result in a higher click-through rate, but only less than 40% of companies. CTAs who report urgently and tactfully perform best. Source: Mailmodo22. Number of clicks from segmented campaigns. 101% higher than non-segmented campaigns mailchimp conducted another analysis of its own.

Data comes from 2,000 users using 11,000 segmented campaigns. They found the number of clicks. Segmented campaigns outperform non-segmented campaigns by an average of 100.95%. 22 segments. They also found that open rates were as high as 14.3% and unique open rates were 10.6% higher. Jump out and abuse. Reports and unsubscriptions fell by 4.7%, 3.9% and 9.4% respectively. Source: Mailchimp223. 29% of email senders.