What are the key features of email marketing?

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It is directly related to your calls to action (CTAs) . 5. ROI (Return on Investment) This refers to the return on investment, that is, how much was recovered compared to the amount invested. It is a fundamental metric to calculate how effective the efforts put into a campaign are; it is about putting performance data into numbers. To know specifically if a campaign is working properly, the result of the ROI percentage should be close to 50%. The formula to calculate it is: Income minus Investment, divided by Investment times 100. 6. Unsubscribe or cancellation rate The unsubscribe rate measures the percentage of people who unsubscribe from your emails. A high rate may indicate irrelevant content or inappropriate frequency. Developing an effective email marketing strategy requires planning, proper segmentation, and the use of automation tools. By applying these tips, you will be able to optimize your campaigns and improve your relationship with your customers.


Don't forget to measure the results to job seekers phone number list adjust and perfect each strategy. Despite the fact that there have been many articles recently predicting the upcoming decline of email marketing, the reality is that it remains a very powerful channel for reaching a large number of users. Large companies continue to rely on this strategy thanks to the excellent ROI it offers (73%), higher than that of SEO (72%) or PPC (67%) key features in email. But to achieve the objectives set in a campaign, it is essential to know the key features in email marketing and to have a tool that fits the needs of your brand. TABLE OF CONTENTS 1.- Drag & drop editor 2.- Dynamic content 3.- SMS Marketing Integration 4.- List hygiene 5.- Real-time statistics 6.- Number of shipments 7.