How do clients perceive us?
Posted: Sun Jan 19, 2025 4:03 am
What should a brand reflect through an archetype?
The main advantage of the archetype concept for business is that it can be used to improve the effectiveness of communication with the audience by answering a number of basic questions:
Which direction are we moving in?
Understanding the direction is necessary for the holistic planning of brand promotion activities so that all steps are consistent and have a predictable effect.
Depending on which archetype you choose, your mongolia company email list audience will have different motivations for choosing you. And you can take this into account when improving the quality of the customer experience.
What emotions do we evoke?
The chosen archetype also determines how the audience reacts to us, what associations it builds. And this is a valuable tool for developing the loyalty of the target audience.
How to make your brand image even stronger?
Here we are talking about marketing strategies. More precisely, about their tone within the framework of the given goals.
Let us emphasize separately that an archetype is not a rigid set of characteristics and features. Here, a business has wide freedom of choice of actions. If desired, you can even change the chosen direction. This may be necessary if, for example, you have reoriented yourself to a completely different target audience, are expanding your areas of activity. And in general, you are transforming into a new business model. For all this, you can choose a suitable archetype - and create exactly the image that you need now.
The main advantage of the archetype concept for business is that it can be used to improve the effectiveness of communication with the audience by answering a number of basic questions:
Which direction are we moving in?
Understanding the direction is necessary for the holistic planning of brand promotion activities so that all steps are consistent and have a predictable effect.
Depending on which archetype you choose, your mongolia company email list audience will have different motivations for choosing you. And you can take this into account when improving the quality of the customer experience.
What emotions do we evoke?
The chosen archetype also determines how the audience reacts to us, what associations it builds. And this is a valuable tool for developing the loyalty of the target audience.
How to make your brand image even stronger?
Here we are talking about marketing strategies. More precisely, about their tone within the framework of the given goals.
Let us emphasize separately that an archetype is not a rigid set of characteristics and features. Here, a business has wide freedom of choice of actions. If desired, you can even change the chosen direction. This may be necessary if, for example, you have reoriented yourself to a completely different target audience, are expanding your areas of activity. And in general, you are transforming into a new business model. For all this, you can choose a suitable archetype - and create exactly the image that you need now.