Beware of product/content abandonment
Posted: Sat Jan 18, 2025 9:04 am
According to the Baymard Institute , 68% of shopping carts are abandoned . And this metric dissolves among many other businesses and strategies, such as downloading an e-book , for example.
With the abandonment email on your relationship ruler, you can optimize one of these steps:
make a sale: so that your email is like a reminder of the item your customer left behind, this is a great example for e-commerces ;
return the user to the website: so that your lead returns to your website even if they have not consumed the content they browsed;
demonstrate good customer service: request information on why that user did not convert or purchase your product/content.
Focus on selecting one of these points and applying spain phone number resource it to your product or content abandonment emails.
Focus on nurturing and education
It’s no secret that lead nurturing is one of the most important steps in the relationship building process. This is where you send the right content at the right time.
Not to mention that, at this stage, you will also create an active capital of emails , since each action your lead takes ( downloading rich material , abandoning a product, etc.), will trigger automatic emails contextualized to the moment of purchase of that user.
What does this mean? You will receive mid- and bottom-of-funnel offers only at the right time. In addition, this offer will be well-targeted to the lead 's interest and stage .
In other words, sending the right material to the right leads at the right time makes all the difference in the efficiency and results of campaigns.
Up-sell and Cross-sell are also important
Up -selling is when you offer a product or content to increase the user's purchase or number of downloads . The intention is to make the internet user consume more content or buy more products than they would probably otherwise.
Cross -selling is when the company offers similar content or products to its users.
And, these two strategies combined in your relationship ruler can generate several business opportunities .
With the abandonment email on your relationship ruler, you can optimize one of these steps:
make a sale: so that your email is like a reminder of the item your customer left behind, this is a great example for e-commerces ;
return the user to the website: so that your lead returns to your website even if they have not consumed the content they browsed;
demonstrate good customer service: request information on why that user did not convert or purchase your product/content.
Focus on selecting one of these points and applying spain phone number resource it to your product or content abandonment emails.
Focus on nurturing and education
It’s no secret that lead nurturing is one of the most important steps in the relationship building process. This is where you send the right content at the right time.
Not to mention that, at this stage, you will also create an active capital of emails , since each action your lead takes ( downloading rich material , abandoning a product, etc.), will trigger automatic emails contextualized to the moment of purchase of that user.
What does this mean? You will receive mid- and bottom-of-funnel offers only at the right time. In addition, this offer will be well-targeted to the lead 's interest and stage .
In other words, sending the right material to the right leads at the right time makes all the difference in the efficiency and results of campaigns.
Up-sell and Cross-sell are also important
Up -selling is when you offer a product or content to increase the user's purchase or number of downloads . The intention is to make the internet user consume more content or buy more products than they would probably otherwise.
Cross -selling is when the company offers similar content or products to its users.
And, these two strategies combined in your relationship ruler can generate several business opportunities .