What is SMS Marketing?
Posted: Sat Jan 18, 2025 8:18 am
Short Message Service or SMS is a technology that enables the transmission and exchange of brief text messages over cellular phone networks. This utility is supported on all mobile phones – regardless of whether they’re smartphones or conventional featured phones. SMS text does not require any specific knowledge or technical know-how, nor does it require an internet connection.
This makes text kuwait telegram messaging ideal for enabling organizations to reach out to the largest possible population of consumers or contacts. Considering the fact that over 6.71 billion people worldwide currently use mobile phones – including some 97% of adults in the US – it’s little wonder that the concept of SMS marketing has taken hold in the commercial sector.
Simply put, SMS marketing (also known as text marketing or text message marketing) is a form of marketing that organizations can use to send promotions and other information to consumers through text messages. Using SMS marketing, businesses can send messages like promotional offers, discounts, appointment reminders, and shipping notifications.
Just like commercial email promotion, SMS marketing is an opt-in system, which means that customers need to sign up for it, and give their active consent to receiving messages from each particular brand.
In contrast to email, Short Message Service communications are by definition much shorter – which contributes to the greater effectiveness of SMS messages over email. In fact, recipients open over 90% of the SMS text messages they receive, within three minutes of their arrival. Email messages tend to achieve only a 20% opening rate. This is consistent with a recent survey of business owners which found that their customers were 4.5 times more likely to reply to an SMS message than an email.
This makes text kuwait telegram messaging ideal for enabling organizations to reach out to the largest possible population of consumers or contacts. Considering the fact that over 6.71 billion people worldwide currently use mobile phones – including some 97% of adults in the US – it’s little wonder that the concept of SMS marketing has taken hold in the commercial sector.
Simply put, SMS marketing (also known as text marketing or text message marketing) is a form of marketing that organizations can use to send promotions and other information to consumers through text messages. Using SMS marketing, businesses can send messages like promotional offers, discounts, appointment reminders, and shipping notifications.
Just like commercial email promotion, SMS marketing is an opt-in system, which means that customers need to sign up for it, and give their active consent to receiving messages from each particular brand.
In contrast to email, Short Message Service communications are by definition much shorter – which contributes to the greater effectiveness of SMS messages over email. In fact, recipients open over 90% of the SMS text messages they receive, within three minutes of their arrival. Email messages tend to achieve only a 20% opening rate. This is consistent with a recent survey of business owners which found that their customers were 4.5 times more likely to reply to an SMS message than an email.