Factors that Detract from a Positive Customer Experience
Posted: Sat Jan 18, 2025 7:52 am
f you operate in the Banking and Finance sector, you can meet customer expectations by providing quick and easy access to your product or service offerings across multiple channels (mobile app, social media, etc.) – as well as 24/7 support and advice.
If your organization new zealand telegram offers Transport and Logistics services, you can ensure customer satisfaction by providing timely and efficient delivery, real-time information and support, and seamless experiences for your clients across all touch points.
While this may all sound great in principle, the MarTech Alliance has recently observed that nearly 48% of businesses admit that the customer experience they offer is below or significantly below their customers’ expectations, while just 31.5% believe they exceed those expectations. You need to be aware that there are operational and communications-based challenges that can work against your ability to provide a great customer experience.
We have identified ten (10) key factors that can severely limit your ability to deliver a positive customer experience. We also outline operational and communication strategies that can help overcome these obstacles, and/or mitigate their effects.
1. Not Giving Customer Satisfaction Sufficient Priority
It’s often tempting to focus on the bottom line – and to see the customer as merely a potential source of revenue or sales. However, viewing the customer as just a wallet is a shortsighted option that can turn away more business than it attracts. What’s more, this attitude can lead to the kinds of communication lapses that lead to incomplete or missed customer transactions, and a customer journey that can differentiate your brand as one to avoid, rather than engage with.
If your organization new zealand telegram offers Transport and Logistics services, you can ensure customer satisfaction by providing timely and efficient delivery, real-time information and support, and seamless experiences for your clients across all touch points.
While this may all sound great in principle, the MarTech Alliance has recently observed that nearly 48% of businesses admit that the customer experience they offer is below or significantly below their customers’ expectations, while just 31.5% believe they exceed those expectations. You need to be aware that there are operational and communications-based challenges that can work against your ability to provide a great customer experience.
We have identified ten (10) key factors that can severely limit your ability to deliver a positive customer experience. We also outline operational and communication strategies that can help overcome these obstacles, and/or mitigate their effects.
1. Not Giving Customer Satisfaction Sufficient Priority
It’s often tempting to focus on the bottom line – and to see the customer as merely a potential source of revenue or sales. However, viewing the customer as just a wallet is a shortsighted option that can turn away more business than it attracts. What’s more, this attitude can lead to the kinds of communication lapses that lead to incomplete or missed customer transactions, and a customer journey that can differentiate your brand as one to avoid, rather than engage with.