The burden of proof should be on those who claim it is important

[israt9623525]

Final reflections and pragmatism The keyword in the title is a pretty small thing in the grand scheme of SEO. How long does it take to produce a great 2,000 word article? Many, many hours of focused work.


Compare that to the minute it takes to include the keyword in the title tag. include the keyword in the title tag Also, I am not saying that the relevance of the title tag is irrelevant. So if you want to be on the safe side, feel free to include the keyword.


My priority is to write a great title doctor phone number list tag worthy of clicks and focus on CTR which impacts rankings much more than the keyword in the title. Of course, these two initiatives are not mutually exclusive. Skeptics or perfectionists could focus on both.


To sum up my argument in one effective sentence: the keyword in the title is probably not a ranking factor at all and certainly not an important SEO initiative. PS I don't think I know everything. If you have great evidence that isn't public or that I missed on the keyword in the title, please comment or message me on LinkedIn.