The answer to this question is quite simple: generate leads . However, the way a company decides to implement this strategy can vary significantly. In fact, we believe that there are two types of landing pages .
The first of these focuses on increasing website traffic through rich content that is relevant to the visitor.
You have certainly come across this type of page that requires you to fill in information such as your name, email address and the size of the company you work for. By providing the required data, the customer has access to the material offered.
The other landing page model focuses on sales. Therefore, in bosnia and herzegovina phone number resource addition to the traditional elements, this page will contain complete information about the products or services.
The goal in this case is to establish a commercial relationship. Thus, the visitor is directed to the sales page or to the customer service area, where a chatbot can simplify the communication process with the sales department.
Why are HubSpot landing page templates worth using ?
Using a template is not something for those who are not concerned about brand identity. In fact, large companies choose to use this resource due to its ease of customization with a focus on conversion.
Creating the ideal layout is no longer a priority, as the available models have already been tested and modified to increase the chances of attracting the public. This allows the manager to focus on the elements that serve to demonstrate the products and the authority of the company as a showcase.
As we mentioned earlier, HubSpot is one of the leading companies in the digital marketing sector . And for this reason, it could not fail to offer affordable solutions to its customers.
Users of the tool can customize both websites and landing pages . It is important to note that these solutions are available in both the free and paid versions.
In the basic module, you can edit fonts, colors and styles of buttons created to motivate actions on the part of the visitor.
In the more advanced modules, the manager can manage the complete design , edit the layout and make customizations from the landing page code .
In addition, a scheduling function is also available. This way, it is established when the page will be published and when it will expire, which is ideal for promotional actions that have a deadline.
As a result, the company is investing in an initiative that has everything to increase the chances of conversion and, consequently, increase profitability