Strategically Rank Video Content: The Hamburger Method
Posted: Sat Jan 18, 2025 6:29 am
Moret advocates a hamburger approach when planning your video content strategy. This approach helps keep your audience interested while respecting LinkedIn’s professional culture. “This is not Facebook and no one wants to be directly marketed to 24/7,” she stresses. “That’s not the culture at LinkedIn.”
The hamburger method consists of three types of dubai email list content published in sequence:
First, create a video that resonates with your audience but isn’t directly related to your product or service. For example, Moret might post a video about creator burnout.
Next, share a video that directly relates to your product. For example, following the previous example, she might create a video about using a LinkedIn newsletter to grow your email list.
Finally, post another indirectly relevant but valuable video. For example, address relevant challenges faced by your audience, such as how to attract inbound customers without relying on recommendations.
3 LinkedIn Video Content Strategy
For personal branding, focus on demonstrating your expertise and personality through:
The hamburger method consists of three types of dubai email list content published in sequence:
First, create a video that resonates with your audience but isn’t directly related to your product or service. For example, Moret might post a video about creator burnout.
Next, share a video that directly relates to your product. For example, following the previous example, she might create a video about using a LinkedIn newsletter to grow your email list.
Finally, post another indirectly relevant but valuable video. For example, address relevant challenges faced by your audience, such as how to attract inbound customers without relying on recommendations.
3 LinkedIn Video Content Strategy
For personal branding, focus on demonstrating your expertise and personality through: