#4: Pain Points and Desires
Posted: Sat Jan 18, 2025 6:09 am
Results Engagement: Share specific results, demonstrate specific achievements, demonstrate measurable success, or highlight tangible results. For example: “Here’s how we helped 100 small businesses build a 7-figure revenue stream in less than 12 months…”
Rhetorical question hook: Ask thought-provoking djibouti email list questions that challenge existing beliefs, inspire self-reflection, or create cognitive engagement. For example: “What if everything you’ve been told about customer acquisition is wrong?”
Strong Claim Hook: Make a bold statement, make a strong claim, provide a clear point of view or state a compelling fact. For example: “Artificial intelligence is about to make 90% of traditional marketing strategies obsolete.”
For maximum impact, combine different hooks with audience identification to grab attention and build relevance at the same time. You can test combinations with a small advertising budget to determine which one resonates best with a specific audience. For example:
Audience ID + fact hook: “Attention financial advisors: 73% of clients are considering switching to a robo-advisor.”
Audience ID + Pain Hook: “Hey fitness trainers, are you tired of posting endless content and not seeing any actual client growth?”
Audience ID + Powerful Statement + Fact Hook: “To all e-commerce owners: Your website could be losing 67% of potential sales because of this overlooked mistake.”
At this point, you need to explore your audience’s challenges and desires. While both are important, psychologically people are more willing to respond to pain points.
Rhetorical question hook: Ask thought-provoking djibouti email list questions that challenge existing beliefs, inspire self-reflection, or create cognitive engagement. For example: “What if everything you’ve been told about customer acquisition is wrong?”
Strong Claim Hook: Make a bold statement, make a strong claim, provide a clear point of view or state a compelling fact. For example: “Artificial intelligence is about to make 90% of traditional marketing strategies obsolete.”
For maximum impact, combine different hooks with audience identification to grab attention and build relevance at the same time. You can test combinations with a small advertising budget to determine which one resonates best with a specific audience. For example:
Audience ID + fact hook: “Attention financial advisors: 73% of clients are considering switching to a robo-advisor.”
Audience ID + Pain Hook: “Hey fitness trainers, are you tired of posting endless content and not seeing any actual client growth?”
Audience ID + Powerful Statement + Fact Hook: “To all e-commerce owners: Your website could be losing 67% of potential sales because of this overlooked mistake.”
At this point, you need to explore your audience’s challenges and desires. While both are important, psychologically people are more willing to respond to pain points.