Engagement B2B
Posted: Sat Jan 18, 2025 6:06 am
Engagement is the amount of interaction your audience has had with you in a given period. This includes likes, comments, shares, among others. This would be the percentage of interactions your profile had in 30 days, for example.
Conversion rate
This metric would be the percentage of people who visited your sales website. In other words, among the people who are part of your social network, how many of them converted into clicks and visits to your company's website.
ROI
ROI stands for return on investment. In this metric, belgium phone number resource you need to know your company's objective on social media , which could be, for example, getting a certain number of likes per post, getting X number of followers, among others.
By knowing the company's objective, it is possible to identify how much return it obtained from a given investment amount. To calculate the ROI, simply divide the profit by the amount invested in social media.
Since we’re talking about ROI, how about watching a video on the subject?
CPL
CPL stands for cost per lead . It analyzes how much each lead costs . In other words, out of the total cost of investing in social media, how much each newly acquired customer cost you.
CPA
CPA stands for cost per acquisition and is very similar to CPL. However, while cost per lead calculates the cost of each new follower or like, CPA calculates the cost for each sale of the product itself.
CTR
CTR stands for Click Through Rate and indicates the number of clicks obtained on an ad.
Conversion rate
This metric would be the percentage of people who visited your sales website. In other words, among the people who are part of your social network, how many of them converted into clicks and visits to your company's website.
ROI
ROI stands for return on investment. In this metric, belgium phone number resource you need to know your company's objective on social media , which could be, for example, getting a certain number of likes per post, getting X number of followers, among others.
By knowing the company's objective, it is possible to identify how much return it obtained from a given investment amount. To calculate the ROI, simply divide the profit by the amount invested in social media.
Since we’re talking about ROI, how about watching a video on the subject?
CPL
CPL stands for cost per lead . It analyzes how much each lead costs . In other words, out of the total cost of investing in social media, how much each newly acquired customer cost you.
CPA
CPA stands for cost per acquisition and is very similar to CPL. However, while cost per lead calculates the cost of each new follower or like, CPA calculates the cost for each sale of the product itself.
CTR
CTR stands for Click Through Rate and indicates the number of clicks obtained on an ad.