initial honeymoon period
Posted: Sat Jan 18, 2025 6:00 am
Although 37% of marketers surveyed in a recent Social Media Examiner study, Generative AI Marketing Industry Report, now use AI tools on a daily basis, many are only vaguely aware of the possibilities of this transformative technology. .
The journey to mastering artificial intelligence follows an interesting psychological pattern that is rarely discussed.
Nicole Leffer, an AI consultant who denmark email list specializes in coaching marketing teams from Series A startups to Fortune 50 companies and global brands, has observed this pattern over and over again in her work.
Understanding this pattern is critical to avoiding the pitfalls that most marketers encounter when adopting AI.
Most people start their AI journey with skepticism and curiosity. They heard the hype, saw colleagues posting about large language models (LLMs) like ChatGPT or Claude in their daily work, and decided to give it a try. This initial exploration often leads to some impressive early results. Maybe they generate a compelling email subject or a social media post that performs well.
These early successes will fuel enthusiasm and optimism about the potential of artificial intelligence.
crisis of confidence
After initial success, results became inconsistent. Artificial intelligence begins to produce content that is not fit for purpose. Prompts that worked before suddenly produce disappointing results. Leifer calls it the “critical low point” where most people give up on their AI journey.
The journey to mastering artificial intelligence follows an interesting psychological pattern that is rarely discussed.
Nicole Leffer, an AI consultant who denmark email list specializes in coaching marketing teams from Series A startups to Fortune 50 companies and global brands, has observed this pattern over and over again in her work.
Understanding this pattern is critical to avoiding the pitfalls that most marketers encounter when adopting AI.
Most people start their AI journey with skepticism and curiosity. They heard the hype, saw colleagues posting about large language models (LLMs) like ChatGPT or Claude in their daily work, and decided to give it a try. This initial exploration often leads to some impressive early results. Maybe they generate a compelling email subject or a social media post that performs well.
These early successes will fuel enthusiasm and optimism about the potential of artificial intelligence.
crisis of confidence
After initial success, results became inconsistent. Artificial intelligence begins to produce content that is not fit for purpose. Prompts that worked before suddenly produce disappointing results. Leifer calls it the “critical low point” where most people give up on their AI journey.