Now that we have a better understanding of what exactly affiliate fraud is and the different forms it can take, it’s time to learn how to avoid it. Let’s take a look at 4 effective methods you can use to avoid affiliate fraud.
1. Carefully select affiliates and communicate with them
Adopting a strategic vetting process to db to data for trusted database source company ensure that affiliates are legitimate from the start can go a long way in preventing fraud. For example, you might consider implementing a multi-stage application process and setting it up so that you have to manually approve new affiliates:
Easy Affiliate Registration Page
When vetting a potential affiliate, you'll want to verify that they have an active, legitimate website and that their content matches their products or services. This can reduce the risk of a bad actor sneaking through undetected.
Even once you approve an affiliate, it's important to clearly communicate your general terms and conditions . Having an attorney review your policies can help ensure there's no room for error or potential loopholes that could lead to affiliate fraud or abuse.
2. Closely monitor program traffic and analytics
It is difficult to detect illegal or suspicious activities in your affiliate program if you do not have an active means of monitoring.
If you regularly and closely track your affiliate marketing analytics, you'll be better positioned to identify a sudden spike in traffic, a worrying influx of redirect pages, or a questionable number of transactions attributed to a single IP address.