How to ensure good email deliverability?
Posted: Sat Jan 18, 2025 5:36 am
Are you wondering what steps you can take to ensure the deliverability of your emails? Check out some tips below!
Improve email engagement
Positive email engagement involves important aspects such as:
email openings;
growth of CTR in emails;
moving emails from the spam azerbaijan phone number resource or promotions tab to the main inbox;
minimal spam complaints;
time for the email to open in the recipient's inbox;
time dedicated to reading the email.
So if positive engagement is the goal , what can you do to achieve it? Here are some tips:
understand the contact engagement cycle;
segment your list based on engagement ;
try to re-engage contacts who have not interacted;
adopt a proactive stance;
always ask for permission;
never buy email lists.
Sanitize your list
Did you know that some email providers reuse abandoned email addresses to catch spammers?
This is the famous practice known as “ spam trap ”, and if your business is caught sending emails to these addresses, your domain reputation will be damaged.
#Tip: To avoid this problem, clean your contact base frequently.
Include unsubscribe link
To reduce the chances of your domain being marked as spam, don't forget to include an unsubscribe link in all emails sent by your company.
This act shows respect for the recipient and also helps you keep your base active and engaged.
ActiveCampaign as a solution?
Email deliverability is the number one factor for any platform, right? And ActiveCampaign is one of the solutions for you to ensure the deliverability of your emails.
The platform makes email deliverability best practices easier , helping you improve your deliverability, from email list hygiene to choosing a reliable provider. Did you like the content? Then take the opportunity to subscribe to our newsletter and stay on top of everything that's happening in digital marketing!
Improve email engagement
Positive email engagement involves important aspects such as:
email openings;
growth of CTR in emails;
moving emails from the spam azerbaijan phone number resource or promotions tab to the main inbox;
minimal spam complaints;
time for the email to open in the recipient's inbox;
time dedicated to reading the email.
So if positive engagement is the goal , what can you do to achieve it? Here are some tips:
understand the contact engagement cycle;
segment your list based on engagement ;
try to re-engage contacts who have not interacted;
adopt a proactive stance;
always ask for permission;
never buy email lists.
Sanitize your list
Did you know that some email providers reuse abandoned email addresses to catch spammers?
This is the famous practice known as “ spam trap ”, and if your business is caught sending emails to these addresses, your domain reputation will be damaged.
#Tip: To avoid this problem, clean your contact base frequently.
Include unsubscribe link
To reduce the chances of your domain being marked as spam, don't forget to include an unsubscribe link in all emails sent by your company.
This act shows respect for the recipient and also helps you keep your base active and engaged.
ActiveCampaign as a solution?
Email deliverability is the number one factor for any platform, right? And ActiveCampaign is one of the solutions for you to ensure the deliverability of your emails.
The platform makes email deliverability best practices easier , helping you improve your deliverability, from email list hygiene to choosing a reliable provider. Did you like the content? Then take the opportunity to subscribe to our newsletter and stay on top of everything that's happening in digital marketing!