Customer Success Growth Advisor

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From being aware of your brand to purchasing and beyond, the main focus comes down to nurturing the relationships that you have with your customers. There are many pros to a marketing funnel, with the main focus being to build long-term relationships and to build trust with customers. This works very well for brand-building and it also works with inbound marketing and content strategies. It helps a lot with customer retention and it goes a long way when it comes to content marketing and brand-building.



You may find that with this, it does take you utilization of mom database longer to see the results you’re hoping for, as a lot of it comes down to building a good foundation first and then going from there. Marketing vs Sales Funnel: Making the Right Choice If you want to choose between a marketing funnel and a sales funnel then a lot of it depends on the stage of the customer journey you’re trying to address.



With a marketing funnel, you will use this to attract, educate and finally nurture prospects. You should use your sales funnel to hone your leads when you have captured them through your marketing efforts. Sales teams should focus on qualifying leads and then addressing concerns. They should also focus on closing the deal as much as possible. At this stage, a lot of it comes down to personal interaction and negotiation.