Fear 1: What if customers don't want to leave their phone numbers?

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An undeniable advantage of sending SMS messages is their fast delivery to subscribers regardless of their phone model. Yes, digital technologies are developing rapidly, but not everyone has constant access to Internet messengers. To convey your message to all potential customers, it is better to use SMS mailing, which will become an important tool for promoting your products and services.

When you do something new and unknown, there may be concerns that something will go wrong. What concerns might people have before starting an SMS marketing australia telegram campaign and how can we solve them?


A customer is a person just like you. Think about the conditions under which you would agree to give a company your phone number. A win-win option is to offer some kind of bonus, such as a discount, in exchange for personal data. The value of such a “sweetener” should bring joy to customers. Try to create a connection between your product and the goal they want to achieve. For example, if your customers are learning a language, offer them a discount on lessons that “will help [them] speak French like a Parisian.” Help them get one step closer to their dream, and you will gain the trust of your customers.

Fear 2: What if I put in a lot of effort and spend a lot of money but don’t get any results?

When you start something new, there is always a risk of not succeeding. But there is also a high probability of winning. So, you should just try. However, first, it is worth studying the issue and getting acquainted with all the nuances. Read the relevant laws, find out which service is better to choose, study how and when to send messages, and also look at statistics and surveys conducted by various marketers.

When it comes to SMS marketing statistics, 94% of SMS messages are read within the first five minutes of delivery (and 99% are eventually opened). These numbers help us to ensure that the game is “worth the candle.”

Fear 3: I don't know what to write in my SMS messages. Do I need to hire a specially trained marketer?

There is no need to hire a specialist. You can figure it out yourself first. First, you need to define the tasks that SMS marketing should solve and your main goal. This could be a mass advertising campaign for a new product, an announcement of discounts, a message about the status of an ordered product, confirmation of registration, etc.

Take a piece of paper and a pen and write down your thoughts. When thinking about the text, remember your goals. If there are several, then it is worth thinking up several SMS chains.

Remember that your message should be informative and attract the attention of customers. You can read more about how to write messages for SMS mailings here.

Don't be afraid. If you follow our instructions, your SMS marketing campaign should be successful.

The next part of our series will tell you about the potential pitfalls that can arise when planning your first SMS campaign, so stay tuned!