There has never been a better time to be a "marketer." Digital marketing is booming. It has never been as popular as it is today. Knowing prospects and customers, identifying their expectations and answering their questions and needs have become a priority for everyone. If we can do all this today, it is thanks to the data that we anonymously collect on Internet users. Thanks to the ever-increasing and more attractive automation possibilities, we can have more precise data. But is data more intimidating than it seems for marketing? This is what a study conducted by BlueVenn, a company specializing in customer journeys and customer data, suggests.According to the British group's survey of 202 marketers in the United Kingdom, they are increasingly afraid of data. 72% of them say that data analysis is the most important skill to acquire within 2 years.
27% of them also assure that the lack of skills is one of the 3 things that most hold back their data analysis. uae whatsapp data
While it may seem "normal" that marketers want to train in data analysis, it should be noted that it comes out on top of other training sectors. These training courses are often considered much more important in the eyes of professionals in the sector:
Graphics
Web Development
Social Networks.