The Data Protection Act of 1978 sets out cumulative conditions that companies must respect in order to generate leads legally. A lead is a contact whose commercial potential is proven. Once this contact has been obtained, you can use it in the context of your business. The question then arises as to how long the lead should be kept.
How long can you keep and use this information? philippines whatsapp data
Not only must a lead be declared in advance to the CNIL to be legally generated . But this declaration must necessarily indicate the duration of the information's conservation. We also speak of the principle of temporality (or the right to be forgotten).
Indeed, the lifespan of personal data is not unlimited. Beyond a certain time, you will have to delete the information you have collected… Leads are no exception to this principle, which is why you must ensure that you regularly sort your data.Paragraph 5 of Article 6 of the Data Protection Act of 1978 states that personal data must be retained in such a way that the person concerned can be identified. In addition, data retention must not exceed "the period necessary for the purposes for which they are collected and processed".
Thus, the legality of lead generation remains subject to a condition of expiry of the information collected.