Lead generation has been on the rise for many years across the Atlantic. It is benefiting from an extremely significant boom with the democratization of digital tools. For BtoB companies, lead generation used to take classic forms. Such as telephone prospecting, participation in trade fairs, seminars, etc. Today we must rely on digital leads
But digital has changed practices. Social networks, emailing and websites have become standards for digital lead generation in North America. Today, on the old continent, we are increasingly talking about this term. mexico whatsapp data
To generate leads, we will review the 3 best digital means. Of course, there are many others. The most erudite among you will think of chatbots, webinars, infographics, etc.
So let's see together these three essential points to start generating digital leads.
But what interests us today is to present the basics of digital lead generation!If you think email is dead, then you are probably wrong. Email has always been and will continue to be the primary method of lead generation. Even though the conversion rate of emails is very low, the economy/time scale makes it the most cost-effective of actions. Indeed, email campaigns offer an exceptional return on investment (ROI). They allow you to reach, virtually, an unlimited number of prospects.