This is happening due to the growing need for personalization in value propositions and B2B relationships as well as the need for agility to respond to market changes that are turning the dynamics of kuwait phone number owner both departments into pure project management.
On the other hand, there is the need for efficiency in such a competitive and globalized environment. Finding a methodology and mentality that works with profitability orientation in any energy investment of the organization has become strategic.
Specifically, in the area of Marketing and B2B Sales, a large part of the energies, investments (technological, human, etc.) and ROI expectations of organizations are placed, therefore, the way of managing it, in this case through a Project Management mentality, is very important.