Must have tools for a director
Posted: Sun Jan 12, 2025 8:25 am
The service allows you to analyze advertising campaigns and SEO promotion of competitors, learn about key queries in context and organic search results.
Using the service, you can:
- Save time on searching and selecting key queries (100k queries per minute)
- Reduce costs on context by up to 32%
- Select non-obvious keys for your advertising campaign
- Find out the best ads of competitors
- Analyze the niche and budgets
- Get the semantic core of the site in 10 minutes
Yandex Wordstat
image
This is a free Yandex service designed to assess user interest in various topics and select keywords for SEO optimization and contextual advertising.
In addition, with the help of Wordstat Yandex, you can bulgaria phone data assess the seasonality and geographic dependence of search queries.
Key Collector
image
This software is designed to facilitate the optimizer's work in solving one of the most difficult tasks - compiling the semantic core of a specific site.
The advantage of working with the KeyCollector program is the ability to automatically solve the most routine tasks: collection, analysis (parsing), highlighting those key queries that can ensure the most effective promotion of a specific site.
The program allows you to determine the most relevant pages according to search engines. Then the obtained data is downloaded in the MainLink, SAPE, Rookee format. In addition, the system allows you to analyze positions in search results, as well as collect recommendations for internal linking.
py7
image
"Minus words" is a common action in contextual advertising. You have analyzed the hints for user queries in search engines and come to the conclusion that you do not want to show an ad for some of them. For example, you do not want to show an ad for the query "buy a bicycle photo". Therefore, you need to "minus" the word "photo", that is, tell the system not to show an ad for a query containing it. Thanks to the service, you can:
- Choose the depth of the minus;
- Take into account morphology;
- Normalize words and remove duplicates.
Another feature of the service is the ability to add minus words manually, creating a single list for each word. This is relevant in the case when the minus words for an account exceed the permissible limit in Yandex Direct.
Yandex Metrica
image
This is an online web analytics service designed to analyze visits and visitors to a resource. Analytics is important for the effective operation of any site (whether it is a simple blog or an online store).
Each director determines for himself what indicators to track, how to track them and what decisions to make based on the data received. But it is the regular analysis of the collected statistics that allows the site to develop, attract new visitors, increase sales, recognition and profits of the company.
Using the service, you can:
- Save time on searching and selecting key queries (100k queries per minute)
- Reduce costs on context by up to 32%
- Select non-obvious keys for your advertising campaign
- Find out the best ads of competitors
- Analyze the niche and budgets
- Get the semantic core of the site in 10 minutes
Yandex Wordstat
image
This is a free Yandex service designed to assess user interest in various topics and select keywords for SEO optimization and contextual advertising.
In addition, with the help of Wordstat Yandex, you can bulgaria phone data assess the seasonality and geographic dependence of search queries.
Key Collector
image
This software is designed to facilitate the optimizer's work in solving one of the most difficult tasks - compiling the semantic core of a specific site.
The advantage of working with the KeyCollector program is the ability to automatically solve the most routine tasks: collection, analysis (parsing), highlighting those key queries that can ensure the most effective promotion of a specific site.
The program allows you to determine the most relevant pages according to search engines. Then the obtained data is downloaded in the MainLink, SAPE, Rookee format. In addition, the system allows you to analyze positions in search results, as well as collect recommendations for internal linking.
py7
image
"Minus words" is a common action in contextual advertising. You have analyzed the hints for user queries in search engines and come to the conclusion that you do not want to show an ad for some of them. For example, you do not want to show an ad for the query "buy a bicycle photo". Therefore, you need to "minus" the word "photo", that is, tell the system not to show an ad for a query containing it. Thanks to the service, you can:
- Choose the depth of the minus;
- Take into account morphology;
- Normalize words and remove duplicates.
Another feature of the service is the ability to add minus words manually, creating a single list for each word. This is relevant in the case when the minus words for an account exceed the permissible limit in Yandex Direct.
Yandex Metrica
image
This is an online web analytics service designed to analyze visits and visitors to a resource. Analytics is important for the effective operation of any site (whether it is a simple blog or an online store).
Each director determines for himself what indicators to track, how to track them and what decisions to make based on the data received. But it is the regular analysis of the collected statistics that allows the site to develop, attract new visitors, increase sales, recognition and profits of the company.