2. Check the overall organic strength of the domain

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You want your guest posting to appear on high-quality, relevant sites. If there's one golden rule to remember, it's this: Don't guest post for the sake of links, do it to get people to read your content.

Most people don’t read sites that are full of problems or that bahrain phone data look unattractive. This means that more often than not, you can rule out a website shortly after landing on it. From a simple branding standpoint, you don’t want to associate your name and reputation with a low-quality website.

More importantly, the quality of a website can also be a strong indicator of its authority or lack thereof. If the website looks unkept, has typos/spelling errors, and generally presents no value to potential visitors, discard it.

When building links to your website, quality is key. High-quality links will improve your authority while spammy links may hurt it.

One of the most useful metrics to consider in this regard is Moz's Domain Authority or Ahrefs' Domain Rating. These ratings measure the authority of a website based on the amount of referring domains, which gives a rough idea of ​​the site's value to search engines.

If you use Ahrefs, you can enter any website address into Site Explorer to see the Domain Rating (DR). Rated on a logarithmic scale from 1 to 100, the Domain Rating provides an estimated value of the site based on the popularity of the backlink. The higher the score, the more authority the site has.

Alternatively (or simultaneously), you can use Moz's Domain Authority (DA) to assess the strength of a website's overall organic value. Like Domain Rating, Domain Authority is measured on a scale of 1 to 100, with higher ratings generally indicating greater domain strength.

In addition to authority, it is useful to get an estimate of the site’s organic monthly traffic. Using Ahrefs, you can find this information in Site Explorer under “ Organic Traffic .”