You can't write content if you don't know the industry, such as the production of clean rooms , in which the client you're writing texts for operates. You need to study the topic to be covered, understand the details, the terminology, the technical aspects, study the competitors and find out how they deal with the topic and what has allowed them to position themselves in SEO. Finally, delve into the search intent, the needs of the users and how the topic can satisfy them.
2. Research topics for the Buyer Persona
Good content is that designed for australia phone data the Buyer Persona, that is, the potential user and ideal customer interested in the products, services and topics covered on the site.
When planning the editorial plan and creating content, you need to think about the topics to be covered that can be useful to those who read them. Based on the objective and the phase of the funnel in which the potential customer is located, you need to think about the writing style suitable for the target and the context in which it must be disclosed.
3.Keyword research
Keyword research, for example Virtual Try On , is related to the study of the sector and as this is a fundamental part of the SEO Copywriting strategy. In fact, it is necessary to choose the topics, the keyword and the related keywords on which to write the blog post.
In this sense, it can be useful to use tools to find the right keywords and their relative search volume, for example Ubersuggest, Google Keyword planner, Answer The Public and many others.
4.Planning content creation
It is necessary to create an editorial plan of the articles to be created to have an idea of the possible positioning to be achieved based on the topic and the keywords identified. Therefore, having a general vision of the project allows you to think about the objectives to be achieved for the positioning and consequently offer always fresh, engaging and persuasive content.