Whatever the final goal of a company, acquiring leads is a fundamental step to generate value and therefore profit.

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Conversion: This is the final stage of the lead generation funnel. Here, users who are engaged with your company and interested in the product or service offered have become leads.
Strategies and tools to acquire leads in B2B and B2C
To generate leads and acquire new contacts armenia phone data in B2B and B2C, you need to implement some marketing strategies and make use of some of the tools they include.


Content Marketing
Produce content to attract customers and stimulate their interest. The fundamental basis from which to start is the site, the business card of every company. In addition to aesthetics, you must offer users, who land on your site, a valid user experience that can lead them to perform actions with simplicity.

In this sense, to ensure that the user arrives on your site, it is essential to have a good SEO positioning within the search engine and to exploit SEO Copywriting strategies , to give the right visibility to the site and the contents created for the corporate blog of a men's detergent company .

In addition to indexing on search engines, content marketing and the creation of valuable content, such as informative articles within the blog, allows you to gain authority and therefore increase the value of the contacts acquired.

Social Media Marketing
Communicating on social media is an essential aspect for a company and so is having a company page that promotes the authority of the brand.

Acquiring leads through social networks can happen both naturally and through advertising.

On Instagram in a B2C context, companies can create contests on Instagram and push their followers to tag friends, potential leads, and get the reward, or add CTAs in stories that can link to a form to fill out.