Since Google's inception, the search engine has assigned value to a landing page based on the content of the anchor text within a link. In other words, anchor text in backlinks plays a critical role in search engine results page (SERP) rankings.
An anchor text profile, sometimes called an anchor text argentina phone data portfolio, summarizes all of your backlinks and the anchor text associated with them. It is important to review your anchor text profile to ensure that your backlink anchors are not overly SEO optimized.
8 anchor text examples
Since anchor text is such an important part of building backlinks, let's take a closer look at the different types and how they work.
1. Branded Text Anchors
A branded text anchor includes your brand name or a variation of it. Branded text anchors are a great way to build brand recognition and are an important part of a balanced backlink portfolio, but they do not carry any weight toward page rank.
Branded anchoring examples:
Nike –> Nike.com
Ikea –> Ikea.com
2. Exact Match Text Anchors
Exact match anchor text includes the primary keyword of the landing page. By definition, exact match text anchors contribute the most value to a page’s position in the SERPs.
Note that the copy in the exact match examples below is the same as the branded anchor examples above. What has changed is the link placement and therefore the anchor text itself.