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Implementing a relevant keyword strategy is essential . Indeed, the choice of these must be based on an in-depth analysis of the competition as well as current trends. It is important to understand that high value-added keywords are often very competitive. Thus, it may be wise to also focus on long tails , which allow you to obtain more qualified traffic, because they generally correspond to a specific search with the intention of purchasing or the resolution of self employeed database a specific problem. Therefore, not including these terms in your strategy would be missing out on an important opportunity to generate more organic traffic . However, this does not mean that you should neglect short tails. On the contrary, they must be an integral part of your planning, because they remain essential to position yourself quickly and effectively with Internet users making a direct request.

Get relevant and effective backlinks
When it comes to backlinks , it is important to understand that quality trumps quantity . Having a large number of links pointing to your website is not enough to improve your SEO. According to Google, links must be "natural", that is, they must come from websites with a similar theme to yours and that have a certain authority in their field. It is therefore essential to carefully choose the partner sites with which you wish to exchange backlinks . Online directories or mass link exchanges are now penalized by SERPs, because they are considered spamming. An effective strategy is therefore to identify influential blogs in your sector of activity or with other players complementary to yours. Similarly, actively participating in social networks can also prove profitable to generate quality traffic while obtaining some returns in the form of well-chosen external backlinks.