To succeed in your business prospecting on LinkedIn, you need to give yourself visibility and this visibility comes through the optimization of your accounts. Whether it is your own account, that of your colleagues or the company page, all profiles must be worked on and taken care of. Depending on a personal account or a company page, the criteria are not the same. Let's see together the specificities of each.
Your LinkedIn profile
As mentioned above, your profile and that of your colleagues must meet different criteria in order to be seen but also to have a real influence. The goal is for the person you are contacting to quickly know who you are and what you offer. c level contact list
For your profile to be well referenced you must:
Put a photo of yourself . The photo allows you to put a face to a name but also to humanize your commercial prospecting on LinkedIn. Your photo must be in correlation with your profession because once on social networks you are the image of your company. If possible, put a photo with a background of your company such as for example the name of it. The corporate and uniform side shows that all employees are moving in the same direction.
Your profession which is the basis of LinkedIn. The people you prospect like to know who they are dealing with. Above all, do not invent terms specific to your language, be in the norm a salesperson is a salesperson and not a salesperson 3.0 with revolutionary techniques.
Location is also important, especially for companies that favor the regional market.
Your experiences which allow you to demonstrate your legitimacy in your field of expertise
Publications, whether yours, your company's or relevant articles. Spreading information will allow you to be more visible and thus be a real opinion relay or influencer.