Learn four key aspects to consider in order to achieve a successful newsletter.
One of the most important tools of inbound marketing is the newsletter. Platforms like MailChimp or HubSpot manage them in a detailed and simple way. However, the central issue is not finding a system that does the job, but rather finding a way to make this method of communication efficient.
Let's see how to make a successful newsletter.
What is a newsletter?
Just like other pieces used in inbound marketing , the newsletter is a channel to deliver information of interest to your clients and subscribers. It is an email that contains information, such as blog posts or news, which is presented in an attractively designed template.
The most important aspect of a newsletter is that it is a gateway to placing your content in the email inbox of all those interested people. It is a useful resource to increase your reach and have a closer reach, but, nevertheless, you need to have some knowledge to make this tool a powerful one.
How to make a more efficient newsletter?
If you start on this path, you may not see any sudden results at first. This is croatia phone number work that takes time and effort. However, to grow with this strategy, pay attention to the following points.
1. Manage expectations
One of the first steps to getting started is to make it clear and honest what subscribers should expect. From the first day of each contact that will receive the information, they should know what content you will work on and how often. There are different ways to do this: from automations —a person subscribes and an email is sent to their inbox with a welcome and a brief summary of what the newsletter will be about—to slogans like “Your weekly economic information.” Be routine in your sending times, honest in the content, friendly in the presentation and clever in how you communicate.
2. Balance the business aspect
It is quite likely that no one wants to receive an email that only begs you to buy a product, and those who send promotions may not even be that efficient: you will know this by knowing your buyer persona and the results that your emails are yielding. In this sense, it is important to keep in mind that many of your newsletter subscribers only want exclusive and specific content for what you said in the expectations (point 1). If we could make a scale, there would have to be 90% content and 10% promotion or offer.
3. Take care of the design
The newsletter is a communication piece. As it is part of a compendium of other content, all issued by your company, it is essential that there is a corporate identity that unifies them. This is called a brand or design manual. It is essential that the newsletter does not deviate from the rules that your manual dictates: tones, colors, fonts, shapes and so on, all so that it forms part of a compressed strategy intertwined with your business. Obviously, this does not take away from the centrality that creativity has in the presentation of information.