What TikTok for Business offers (and how to take advantage of it)
Posted: Wed Jan 08, 2025 4:31 am
TikTok for Business is good news for the world of communicators. We tell you what you can do on the platform and how to get the most out of a company profile.
TikTok is a social network that, since the pandemic, has been gaining thousands of new users every day. Today, there are 1.023 billion people with a profile, and that is why it has become a medium in which many companies, large or small, want to be part of.
In this post we tell you about the features that TikTok for Business has, everything that a community manager will want to know: the commercial wing of the video world.
TikTok for Business: What is it?
TikTok's business service focuses on four main areas:
Advertising.
Trade.
Tools.
Measurements.
Within these four areas are all the resources that the platform colombia phone number offers tailored to the type of advertiser that you or your business represent (agencies, large companies, SMEs, content creators). In particular, the advertising services or mobiles are:
TopView : This is an advertising video that appears first when a user enters the feed. It generates high levels of attention.
Branded Hashtag Challenge : This involves the exclusive use of a certain hashtag, as a sponsorship, to boost awareness, interaction and fanbase.
Brand Lift Study : A form of measurement that TikTok came up with that relies on surveys to analyze the satisfaction and impact of a piece on users.
Business Account : Like other social networks, TikTok has regular accounts and business accounts, which offer measurement data and different creative tools that will make your content much more powerful.
Promotion : As with other social networks, TikTok allows you to advertise organic content from your company or personal profile. These will be targeted at people with the characteristics of your buyer persona; the configuration is very customizable.
Branded Effect – This creative tool is all about creating a custom video effect for a particular brand.
Creative Exchange :TikTok is not only a social network for users, but also for the communicators behind personalities or brands. With this service, a communication team can send an advertising brief to a kind of cloud where different content creators can submit ideas and projects to work with your brand.
Shopping :This is an e-commerce service within the social network and the company profile to be able to sell products and services without forcing users to leave the platform. A good strategy to improve the shopping experience.
Creator Marketplace : Something like a brand store, TikTok offers content creators access to ideal brands for their feeds, thus connecting both actors to enhance results and relationships.
Finally, the system offers video tips to improve the process and the result of creating branded content, production tools to provide a good work experience, and a creativity center to stay up to date with trends.
However, not all of these features are available worldwide. TikTok for Business works differently than Facebook or similar networks, and that's why the service is limited to certain regions. In Latin America, in particular, the country that has seen the arrival of TikTok for Business is Brazil . Soon , Mexico will be part of it, and then Argentina, Chile, Peru, and Colombia.
TikTok is a social network that, since the pandemic, has been gaining thousands of new users every day. Today, there are 1.023 billion people with a profile, and that is why it has become a medium in which many companies, large or small, want to be part of.
In this post we tell you about the features that TikTok for Business has, everything that a community manager will want to know: the commercial wing of the video world.
TikTok for Business: What is it?
TikTok's business service focuses on four main areas:
Advertising.
Trade.
Tools.
Measurements.
Within these four areas are all the resources that the platform colombia phone number offers tailored to the type of advertiser that you or your business represent (agencies, large companies, SMEs, content creators). In particular, the advertising services or mobiles are:
TopView : This is an advertising video that appears first when a user enters the feed. It generates high levels of attention.
Branded Hashtag Challenge : This involves the exclusive use of a certain hashtag, as a sponsorship, to boost awareness, interaction and fanbase.
Brand Lift Study : A form of measurement that TikTok came up with that relies on surveys to analyze the satisfaction and impact of a piece on users.
Business Account : Like other social networks, TikTok has regular accounts and business accounts, which offer measurement data and different creative tools that will make your content much more powerful.
Promotion : As with other social networks, TikTok allows you to advertise organic content from your company or personal profile. These will be targeted at people with the characteristics of your buyer persona; the configuration is very customizable.
Branded Effect – This creative tool is all about creating a custom video effect for a particular brand.
Creative Exchange :TikTok is not only a social network for users, but also for the communicators behind personalities or brands. With this service, a communication team can send an advertising brief to a kind of cloud where different content creators can submit ideas and projects to work with your brand.
Shopping :This is an e-commerce service within the social network and the company profile to be able to sell products and services without forcing users to leave the platform. A good strategy to improve the shopping experience.
Creator Marketplace : Something like a brand store, TikTok offers content creators access to ideal brands for their feeds, thus connecting both actors to enhance results and relationships.
Finally, the system offers video tips to improve the process and the result of creating branded content, production tools to provide a good work experience, and a creativity center to stay up to date with trends.
However, not all of these features are available worldwide. TikTok for Business works differently than Facebook or similar networks, and that's why the service is limited to certain regions. In Latin America, in particular, the country that has seen the arrival of TikTok for Business is Brazil . Soon , Mexico will be part of it, and then Argentina, Chile, Peru, and Colombia.